Alister Simpson
- Digital Marketeer -
"Your Big Marketing Idea..."
Are you tired of the F word?
And nauseous over the A word?
If you missed the latest marketing crazes, like 'Funnels' & 'Authenticity', if you bombed on story-selling and list building... And want to know what the next big thing is... I can help you right now!
Do all the latest marketing fads feel like so much 'Netflix snake oil' that keep you tuning in?
Well the truth is, if you're consuming this stuff, these marketers are doing a pretty good job...
But they are only spinning part of the process...
Direct response marketing has been around since before Ben Hur, and the sales process hasn't changed much either, and largely consists of:
Studying the market, sales psychology, sales vehicle and fulfilment
Now you can be authentic all day long...
And you can have a great looking funnel, and a big list too!
... But unless you market the 'feeling' or 'result' your customers crave (not 'what' you do), you just lost 99.8% of your sales generating power!
Simply put, you can have all the assets & architecture in place, but your Juggernaut ain't goin nowhere without the right fuel in the tank...
True Story... I was filling my vehicle with fuel a while back, and for the first time ever (and I hope only time in my life), I put gas in a diesel car... on a Friday night
Can you imagine that sinking feeling of realisation...
That moment of fear and failure when I finally knew how badly I'd messed up?
Thank goodness I didn't turn the engine on!
That event is a kind of 'known unknown'... You know it's possible, but you just don't know the cost or implications, and you think it's never going to happen to you!
(And you really don't want to feel that feeling when it finally does, I can promise you...)
But that vehicle is actually just like your everyday marketing funnel, or delivery system...
And just how long can you afford to pump the wrong fuel in, have it stall on you,
and drain your money?

... Or even plain just be in denial about it?

You won't be on a road to nowhere, because you won't even get out the parking lot!
You see, wrong fuel in the tank is the real reason ads fail, funnels flop and people believe this self-fulfilling prophecy that having a business online just doesn't work...

It doesn't work for them, because they didn't do the work to get the right message for their market, or make it unique and compelling for their chosen customers...

So just how do you work out what the right fuel is for you, and where do you get it?

This fuel is called your Big Marketing Idea, and it's the juice that creates the idea that ignites a spark in the mind of your prospect... Let me show you what I mean:

Tim Ferris did a beautiful job when he wrote yet a.n.other book on outsourcing...

And spun his Big Marketing Idea as: "the 4 hour work week"

... It launched him on the international stage overnight!

You see what he did there? He didn't market the tool to get the result (outsourcing) he marketed the result itself, the Holy Grail of most workers out there, freedom from a +40 hour work week...

... And a lot of emotion ties to the freedom from the grind! That is so powerful!

Can you imagine what was going through the minds of his perfect customer when they read that title? "I need this, I want this, I have to know how, and now!"

So let's work out your 'Big Marketing Idea' today and tie emotional drivers into everything you do for your customers and prospects, and literally drive your business...
Whether you need a simple second opinion, or a full overhaul to ensure you've got your very own 'Big Marketing Idea' behind everything you do, I will quickly get to the heart of your business needs in a FREE 30 minute strategy call.
We'll identify...
  • What's working for you
  • What your challenges are
  • What your specific revenue goals or dreams are
All results start with a simple action, so take it!
Book with me today, and get the clarity and direction in place that your business needs.
How We Do It...
Today the most valuable commodity on the planet is people’s attention...

And your customers' attention too!

So you need:

1. Your Big Marketing Idea to really tap into the desires of your perfect customer and create the transformation in their minds that they crave.

No one bought a drill because they wanted a drill... they wanted the result, a hole... so sell the 'holes'!

2. A marketing strategy that cuts through all the noise with laser precision to get your perfect customer’s attention, and your Big Marketing Idea in front of them.

3. Automated marketing systems that sell for you again and again while you sleep, called funnels.

I can give you the clarity and direction to get that architecture in place and the results you need in your business, so book today and let’s make this happen...
Honesty...
The truth is one size does not fit all online or offline, and your business needs customized advice. If you carry on doing the same thing with no tactical game + topdown strategy, nothing is really going to change for you, and you already know that. So take advantage of my FREE 30 minute strategy call offer...

If it runs over and takes longer we’ll just keep going!

What happens next after you click the button below is that I’ll email you a simple form to fill in before the call, so when we speak we can deep dive and discover:
  • What's working for you
  • What your challenges are
  • What your specific revenue goals or dreams are
Now Keep It Simple...
The fundamentals of any small business are much the same, and if you’re in the early stages, I guess that some of the following applies to you right now:

Main problem: you don’t really know what you’re doing.

Main challenge: making the first profitable sale.

Main opportunity: continuing to sell until you have achieved a minimum critical mass of customers.

Skills needed: getting things going and selling.

And of all these the most important is being able to sell. It comes before all else...

Before office space, furniture, PCs and business cards...

In order to create that custom solution for your business needs, and make selling predictable, easy and scaleable, we have to be really clear about:
  • Your ideal customer
  • Where to find them
  • Lead magnets to attract them
  •  Their deep emotional drivers
  •  What result or transformation they desire
  •  What are the emerging trends in your niche
  •  Your unique selling point
  •  Your big promise
  •  Your product / service benefits & features...
Then we can...
  • Craft an irresistible offer
  •  Map a customer value journey
  •  Select a front end offer
  •  Select a traffic source
SSSHHH... "SECRET FORMULA" !! TOP SECRET...
An offer that converts + paid traffic, to get your goods and services under the noses of your ideal customer is the secret formula to online sales today...

Sounds simple & obvious?

... When it’s done 'right', it will pay for your advertising costs, and allow you to scale your business.

Most of what this takes is just a simple phone call, a whiteboard, some focus, clarity, coffee and questions... and a fresh pair of eyes and ears from me.

So, if you would like to automate your business and elevate your income, book your FREE strategy call with me today!

... Your phone ringing off the hook, answering the same questions again and again is not my idea of leverage or success, or how I like to spend my working day... nothing gets done...

It’s really simple, if you keep doing the same things, you will get the same results...

And this cannot be solved by positive thinking or mindset changes alone...

You must ‘do’ something... so take that simple action now!

Plus I think a FREE 30 minute strategy session is about as easy as action taking gets...

“Success is not Final, failure is not fatal. It is the courage to continue that counts.”
Winston Churchill
"Grab Your FREE Landing Page Cheat Sheet"
Whilst you're here, you might as well grab my awesome Landing Page Cheat Sheet, because let's face it... Unless you get this bit right, no one is going to get to see your other products and services!
Whilst you're here, you might as well grab my awesome Landing Page Cheat Sheet, because let's face it... Unless you get this bit right, no one is going to get to see your other products and services!
What Other People Are Saying...
"He's amazing and so talented and skilled!"
Dr. Lalitaa Suglani, Psychologist
"To hell with circumstances...
I create opportunities"
~ Bruce Lee ~
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